UX (User-Experience) Design

A positive user experience (UX) is fundamental to the principles of good design and essential to the successful operation of a good product or website.

No matter how good something looks, if it doesn’t provide a good user experience users will not perform tasks as efficiently, or not at all. Good user experiences take time and proficiency to craft and we ensure our team has the time and resources to deliver on our promises. We often get told that how we work is a big part of what makes us different as an agency.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.

~ Steve Jobs

How We Work


We work with clients at various stages of needing UX Design advice. Some just have an idea and need help moving that into a concept that we can evolve, iterate and design into a functioning product. Others are further down the road already and realised at some point that in order for their product to be a success it needs a more considered User Experience. So they approach us to help elevate it to a standard that is fit for purpose. Some clients have products that are already live and have statistics that suggest there is room for improvement. We help clients at any stage on this spectrum and everywhere in between.

Our talented and knowledgeable designers understand the potential of user experiences. The secret to success is knowing how important the user journey can be – it’s not always about the destination. We’ll work with you to create and test engaging platforms, building prototypes at each step of the process to test our assumptions and spot the gaps that need deeper consideration.



UX design in london diagram 3

Our USPs & Key Benefits 

Our London-based design team has decades of experience in all areas of web and UX design. Whatever the nature or scale of your project, we’ll work closely with you, or take the lead on your project, to ensure your expectations are met and your goals achieved. As a specialist UX design agency, this is what we do day in and day out. Working together, we can create the most captivating online and mobile platforms possible.



UX design in london diagram 4

Our Process

Our process for User Experience design projects is key to the success of everything we deliver. We make sure we fully understand the brief and goals of the project before defining the scope and generating ideas. Once the ideas are starting to take shape they are mocked up before being tested, prototyped and iterated upon until the optimum solution is reached. We don’t preach a rigid process and recognise the need to be flexible in every scenario, but our methods are proven to deliver great results and this structure supports our process.

We understand that no two clients’ requirements are identical, and that off-the-shelf solutions do not deliver the best results. As UX designers we have a lot of tricks up our sleeve utilising the most recent innovations and technologies, but we heavily rely on conventions and learned behaviours of your users to ensure the correct interface is being used to achieve the site/service goals at every step in the process. With the user at the heart of our approach, we are able to deliver UI & UX design that truly enhances usability. Read more about our approach.



Example UX design projects

UX deign is at the core of our offering and touches every project we deliver. So below are a few example projects we feel had particularly interesting user experience challenges to resolve with overwhelming successful results. View all projects.

Other services you may be interested in

Contact us about your project

Thank you for your enquiry.

User Experience

A general term that covers all aspects of a user’s participation while engaging with something that has been designed. Usually when talking about User Experience in the digital design field it refers to the interactions, reactions, emotions and perceptions while...

UX Design

The practice of User Experience (UX) Design is the coming together of many specific design related disciplines to improve the usability, responsiveness, uptake and aesthetics of a product or service.UX Design is carried out by anyone involved in designing an...


Excerpts are optional hand-crafted summaries of your content that can be used in your theme. Learn more about manual excerpts.


Excerpts are optional hand-crafted summaries of your content that can be used in your theme. Learn more about manual excerpts.


Excerpts are optional hand-crafted summaries of your content that can be used in your theme. Learn more about manual excerpts.

User Interface

Excerpts are optional hand-crafted summaries of your content that can be used in your theme. Learn more about manual excerpts.